Project Two. Applying Brand Assets
BFF Pet Accessories is a conceptual branding project focused on creating a cohesive suite of marketing assets for a fictional pet accessories company.
The challenge was to translate an existing brand identity into engaging and consistent marketing collateral while maintaining visual cohesion across multiple formats. Each asset needed to communicate the brand's personality while adapting effectively to different platforms and audiences.
This project involved sourcing photography and designing a collection of branded assets, including a brand presentation, Instagram carousel and digital banner advertisement. Through thoughtful application of typography, colour, imagery and layout, I created a unified visual campaign that demonstrates how a brand can be expressed consistently across multiple touchpoints to respond to a brief.
The final outcome demonstrates my ability to apply brand guidelines strategically rather than simply replicate them. By creating a connected suite of assets from a single visual system, the project strengthened my understanding of brand consistency, campaign design, social media communication and multi-platform visual storytelling
BFF Pet Accessories was a branding and campaign project focused on transforming an established set of brand guidelines into a cohesive visual identity across multiple platforms.
The brief required the development of branded assets using original source photography, with the goal of creating a playful, recognisable and commercially consistent brand presence for a pet accessories company.
Beginning with the provided brand strategy and visual guidelines, I sourced and curated photography that aligned with the brand’s friendly, energetic personality. I then developed a suite of communication assets including a brand presentation slideshow, Instagram carousel campaign, and banner advertisement, ensuring that typography, colour, imagery and layout remained consistent across each format.